Lingerie for women is turning into an integral part of their closet essentials. However, urbanization across India is one of the key elements driving the development of the market. The lingerie sector is also developing at a faster rate, and this trend is supposed to continue. While there has been a sudden surge in the trend of lingerie shopping, consumers have moved forward and are now focusing on style and comfort, alongside design, while going with their lingerie choices.

Key Trends

The lingerie market observes different trends in its direction of development. However, the transition of the progress in this fragment is exceptionally encouraging  with the key trends that are supposed to be seen:

• Comfortable Fabric

Summers are the season for ice-creams and refreshing beverages along with some provocative summer outfits. It is quite obvious that summer days may be a favorite for some, yet it can not be disregarded that sweaty days and scorching sun kill our energy. While Privately Urs can not assist with sweat and sun, the brand can help by women choosing a breathable and comfortable fabric. 

• Favorable Color

Summers are generally ruled by dynamic and eye-popping shades. Consequently, neon-shaded lingerie and sexy lace bralettes in various colors add up to a beauty trend this radiant summer of 2022! It is a fact that most women will no longer be reluctant about exploring different colors and types, yet will also lean toward those of good quality and skin-friendly.

• Design Trends

The transformation of the Indian innerwear industry is visible with the shift from simple cotton bras in black, white, and nude colors to padded, push-up, and frilly bras in various designs and a variety of color combinations. However, solid wear has added an explosion of various designs and the most brilliant and boldest varieties to the closet of the current generation.

• Trending Prints

Lingerie trends have made considerable progress these days, from regular black and white wear to women turning out to be more experimental with their choices for lingerie prints, like striking prints of flora, floral prints, animal prints, and aquatic life. However, with eco-friendly and comfortable styles gradually printing fashion doubtlessly is becoming a fashion statement.

• Plus Size

With the change in trend and rapid urbanization, top women’s lingerie brands are also arising with the trends, and in this situation, contributions for plus-size women are meeting a lot of excitement for busty ladies. In any case, this wasn’t the situation until a couple of years prior. Well-known lingerie brands are raising the interest and supply of plus-size lingerie wear. The Indian lingerie market has seen shocking people with astounding development and has gone through a complete transformation.

• Shapewear: for the flawless shape

Women are always craving to be in flawless shape, particularly during specific events, involving flaunting certain physicalities. Shapewear can help you aid beauty and give you an effortless shaping benefit. Shapewear is perfect for wearing under tight dresses and any fitted clothing.

• Sportswear for a sporty look

A year prior, sporty women lingerie made a major rebound with the athleisure trend, and many women are selecting to wear sporty activewear bras, particularly for exercises and workouts. Accessible in popular styles with net detailing for added support. Try to pick the right size so you don’t wind up wearing a normal bra under your sporty one.

• Lace Dresses

Lace dresses are the most stylish and effortless piece to wear with hair rolled up and makeup on, thus recreating the sensual look for a glitz night, or match them with boots and a coat for that sizzling reveal. Also, these lace dresses can be worn as an innerwear form of the slip dress, which you may wear outside with some lace stockings without any second thoughts.

Conclusion

Trendy women are embracing lingerie in their shopping lists and are acquiring noticeable quality with the progression of time and expanding interest in premium lingerie. Nonetheless, with the expansion in popularity, the trends are evolving and the brands are gathering advancements concerning design patterns, colors, style, and so on for women’s lingerie shopping. Lingerie has now turned into a critical fundamental in each assortment. However, taking into account that the Indian lingerie market is supposed to grow and develop prominently in the years to come. For more knowledge about lingerie or if you want to share something related to women’s lingerie fashion connect with Privately Urs.